Free tool

What's your eBay store actually capable of?

Drag the sliders to your numbers. See what a better conversion rate and a higher average order value do to your monthly and yearly eBay revenue — the two levers we pull on every store we manage.

Your numbers

Your Target Conversion Rate:

Your Current Conversion Rate:

Your Monthly Store Visitors:

Your Current AOV:

Your Target AOV:

Find these in Seller Hub → Performance → Traffic. eBay's site-wide average conversion sits around 1.5–3%; managed stores routinely beat it.

The impact

Conversion Rate Increase

2%→3.5% = +75%

AOV Increase

$32→$48 = +50%

Orders per Month

25,000 × 3.5% = 875+

Revenue: Current → New

~~$16,000~~→$42,000+

Your new projected revenue

$42,000/ month | $504,000/ year

≈ $36,000/mo in your pocket after eBay's ~13.6% + $0.40/order

Get this growth — free audit

Part two

Now check the profit on a single sale.

Revenue is vanity, payout is sanity. This uses eBay's real 2026 US fee schedule — category final value fees, the per-order fee, Top Rated Plus, promoted listings and the tax-inclusive fee base.

Sale

Item price

Shipping charged

Buyer's sales tax

eBay's final value fee is charged on the tax-inclusive total, including the shipping you charge.

Listing

Your costs

Item cost

Shipping label

Other costs

Your profit per sale

$0.00

Margin

ROI

$0.00

Breakeven price

Item cost Shipping + other eBay fees Profit

I want to net

How the math works

Growth projection: revenue = visitors × conversion rate × AOV. Current and new revenue both come from your slider numbers; yearly is monthly × 12. The after-fees line assumes eBay's standard 13.6% final value fee + $0.40 per order.
Fee base (part two): item price + shipping charged + the buyer's sales tax — eBay's final value fee applies to all of it.
Final value fee: most categories 13.6% (12.7% with a Basic+ Store) up to $7,500, then 2.35%. Category exceptions built in: books/movies/music 15.3%, trading cards & coins 13.25%, guitars 6.7%, jewelry & watches 15% to $5,000 then 9%, handbags 15% to $2,000 then 9%, sneakers $150+ a flat 8% with no per-order fee, heavy equipment 3% to $15,000 then 0.5%.
Per-order fee: $0.40, or $0.30 when the order total is $10 or less.
Modifiers: Top Rated Plus −10% on the variable fee · Below Standard +6% · Promoted Listings at your ad rate · +1.65% international.
Profit = payout − item cost − shipping label − other costs. ROI = profit ÷ your costs. Breakeven = the item price where profit hits $0.

Fee schedule verified September 2026 · estimates only — your eBay invoice is the source of truth

Those sliders don't move themselves.

Conversion and AOV are exactly what Ecom Spectrum optimizes on the eBay stores we manage — listings, pricing, promotions and account health, end to end. Get a free audit and we'll show you which lever moves first on your store.

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